Board Thread:General Discussion/@comment-33607762-20171225003726/@comment-32757696-20171225053405

Nah Christmas isn't a nuisance for them. It's a business move. Being generous for one day might possibly lose them sales for the day, but it boosts consumer happiness, which boosts consumer retention. Especially if they put a good special banner. Give enough stones to summon as a gift and pull cool stuff, more people will buy more stones to get more cool stuff. They can absolutely sacrifice one day of generosity, and have it pay of for them in the end.